CASE STUDY: CAFFENIO
Caffenio Partnered with OXXO
TARGET
Café del Pacífico, S.A. de C.V. ("Caffenio")
INDUSTRIES
Food and Beverage
TRANSACTION TYPE
Joint Venture Advisory
GEOGRAPHY
Hermosillo, Mexico
SITUATION
Seale & Associates announced that it acted as an exclusive financial advisor to the family owners of Caffenio, a leading Mexican roaster and producer of coffee and coffee-related products, to advise on the structuring of a transaction with OXXO, their top client by sales and volume.
Both the company and the client had strong concerns about the highly dependent nature of their relationship.
OUTCOME
Seale designed a personalized, disciplined, and fair process that aimed to make the deal attractive to both parties, focusing on a long-term relationship that generated value through harmonious collaboration, innovation, and alignment.
The process resulted in the sale of a minority participation and an execution of a long-term supply agreement with OXXO.
After the transaction, Caffenio has grown significantly, driven by a stronger relationship with OXXO.
"We asked Seale to help us design and execute a joint venture with a major customer. They designed a custom transaction structure that perfectly addressed our needs and the needs of our major customer. They earned our trust and the trust of our partner – and both parties could not be happier about the outcome."
José Antonio Díaz
President and CEO Café del Pacífico, S.A. de C.V.
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