CASE STUDY: GRUPO CHEN
Grupo Chen Merged its Business with Sigma
TARGET
Grupo Chen
INDUSTRIES
Food & Beverage
TRANSACTION TYPE
Corporate Divestiture
GEOGRAPHY
Monterrey, Mexico
SITUATION
Seale & Associates was retained by the owner of Grupo Chen to advise on a sale of the company as part of succession planning. Grupo Chen produces, markets and distributes dairy products, including cheese, yogurt, butter, and dairy cream with a market leadership position in Northern Mexico.
OUTCOME
Seale managed a preferred buyer process with Sigma Alimentos, while maintaining the option to initiate a competitive auction process with other interested strategic buyers for Grupo Chen.
Seale’s disciplined approach allowed our client to maintain momentum and negotiating leverage throughout the process and ensure closing at a premium value and more favorable terms.
The process resulted in a successful acquisition of Grupo Chen by Sigma Alimentos, a subsidiary of ALFA (BMV:ALFA). Grupo Chen became Sigma’s branded dairy products growth platform for the Mexican market.
"When it came time to decide on a viable succession plan for my business, I knew that none of my children were interested in taking over, and the last thing I wanted was to leave them a potential mess after I was gone. Seale gave me “peace of mind” as they expertly guided me through the sale process for my life’s work and made certain I got the very best price and terms."
Reynaldo Villarreal
CEO and owner, Grupo Chen
Are you exploring the sale of your company or divesting a non-core business from your portfolio?
Seale & Associates offers trusted advisory services for both private business owners and multinational corporations. Contact us today to learn how we can guide you through the complexities of a sale process and help you to evaluate the full range of strategic alternatives for your business.